Gorilla Wines is a wine brand created by Maurilio Cioccia. Cioccia is a famous “flying winemaker” and wanted to combine two ideas with this project. One goal is to produce wines for young people and introduce them to the world of wine through approachable and affordable wines. The other goal is to help the endangered mountain gorilla through his brand Gorilla Wines. There are an estimated 650 mountain gorillas left in the wild and they are considered in danger of extinction. So a part of the profits from Gorilla Wines is donated to the fund “gorilla organization”.